McDonald's New Mascot Will Scare Your Children Away from Happy Meals

[Michele]

Not so happy.

I wonder if they were trying to get in on the popularity of the minions from the Despicable Me movies?

[Lanie]

Perhaps the box will eat the children. Yeah, don't let a vulnerable child read this.

[Adam]

What idiot thought this up?





And that doesn't even begin to address the potential innuendo problems with "Mr. Happy...."


Methinks someone in the marketing department might just be looking for a new job soon....

[RobJohnson]

Meet Happy, McDonald's terrifying new mascot. Happy is the new ambassador of the restaurant's new healthy Happy Meals. Maybe McDonald's is trying to scare children into eating their vegetables.


Happy is the "ambassador for balanced and wholesome eating." He is encouraging kids to eat the healthy Happy Meal options: fruits, vegetables, low-fat dairy and water or juice. He is especially welcoming of the new Low Fat Strawberry Go-Gurt. Because nothing says "finish your carrot sticks" like a psychotic stare from the side of a box.

While he seems pretty alienating, Happy has actually done decently well as an animated mascot in other countries. He was first introduced in 2009 to France and has since made his way through Latin America and other countries in Europe.

McDonald's has said, "Happy is about bringing more fun and excitement to kids’ meals, including eating wholesome food choices like low-fat yogurt." Sure, McDonald's.

Whatever you say.

Not so happy.