Ophelia DeVore-Mitchell, 91, Dies; Redefined Beauty
By MARGALIT FOXMARCH 13, 2014
Photo

Ophelia DeVore-Mitchell Credit MARBL/Emory University, via Associated Press
Ophelia DeVore-Mitchell, a former model, agent, charm-school director and newspaper publisher who almost single-handedly opened the modeling profession to African-Americans, and in so doing expanded public understanding of what American beauty looks like, died on Feb. 28 in Manhattan. She was 91.
Her death was announced on March 6 on the floor of the House of Representatives by Sanford D. Bishop Jr., Democrat of Georgia. At her death, Mrs. DeVore-Mitchell was the publisher emeritus of The Columbus Times, a black newspaper in Columbus, Ga., which she ran from the 1970s until her retirement about five years ago.
Long before the phrase “Black is beautiful†gained currency in the 1960s, Mrs. DeVore-Mitchell was preaching that ethos by example.
In New York in the 1940s — an age when modeling schools, and modeling jobs, were overwhelmingly closed to blacks — she helped start the Grace del Marco Modeling Agency and later founded the Ophelia DeVore School of Self-Development and Modeling. The enterprises, which served minorities, endured for six decades.
The success of the agency, and the visibility of the school’s thousands of graduates, helped pave the way for the careers of contemporary black supermodels like Naomi Campbell and Tyra Banks.
As an agent, Mrs. DeVore-Mitchell represented members of the first wave of black models to attain wide visibility at midcentury, among them Helen Williams, often described as the first black supermodel. She also represented a young model named Richard Roundtree before he went on to fame as an actor in “Shaft†and other movies.
As a charm-school director, Mrs. DeVore-Mitchell taught dress, diction and deportment to thousands of students, including the future actress Diahann Carroll, the future television newswomen Sue Simmons and Melba Tolliver, and the future hip-hop artist Faith Evans.
Besides tending to her pupils outwardly through classes like Wardrobe I, II and III; Social Graces; and Figure Control With Fencing and Ballet, Mrs. DeVore-Mitchell designed a curriculum to bolster them inwardly, offering a counterweight to the tradition of internalized self-hatred that was many black Americans’ legacy.
“Black has always been beautiful,†Mrs. DeVore-Mitchell once said. “But you had to hide it to be a model.â€
In the late 1930s, when Mrs. DeVore-Mitchell began her career as one of the first black models in the United States, she found work partly by hiding her own heritage. But in her case, the hiding was done entirely through inadvertence.
Emma Ophelia DeVore was born on Aug. 12, 1922, in Edgefield, S.C., one of 10 children of John Walter DeVore, a building contractor, and the former Mary Emma Strother, a schoolteacher.
As a girl, Mrs. DeVore-Mitchell, whose family was of African, Cherokee, French and German descent, was educated in segregated Southern schools; she received additional instruction “in dancing, piano and all the other things in the arts that parents gave you to make you a lady,†as she told Ebony magazine in 2012.
By MARGALIT FOXMARCH 13, 2014
Photo

Ophelia DeVore-Mitchell Credit MARBL/Emory University, via Associated Press
Ophelia DeVore-Mitchell, a former model, agent, charm-school director and newspaper publisher who almost single-handedly opened the modeling profession to African-Americans, and in so doing expanded public understanding of what American beauty looks like, died on Feb. 28 in Manhattan. She was 91.
Her death was announced on March 6 on the floor of the House of Representatives by Sanford D. Bishop Jr., Democrat of Georgia. At her death, Mrs. DeVore-Mitchell was the publisher emeritus of The Columbus Times, a black newspaper in Columbus, Ga., which she ran from the 1970s until her retirement about five years ago.
Long before the phrase “Black is beautiful†gained currency in the 1960s, Mrs. DeVore-Mitchell was preaching that ethos by example.
In New York in the 1940s — an age when modeling schools, and modeling jobs, were overwhelmingly closed to blacks — she helped start the Grace del Marco Modeling Agency and later founded the Ophelia DeVore School of Self-Development and Modeling. The enterprises, which served minorities, endured for six decades.
The success of the agency, and the visibility of the school’s thousands of graduates, helped pave the way for the careers of contemporary black supermodels like Naomi Campbell and Tyra Banks.
As an agent, Mrs. DeVore-Mitchell represented members of the first wave of black models to attain wide visibility at midcentury, among them Helen Williams, often described as the first black supermodel. She also represented a young model named Richard Roundtree before he went on to fame as an actor in “Shaft†and other movies.
As a charm-school director, Mrs. DeVore-Mitchell taught dress, diction and deportment to thousands of students, including the future actress Diahann Carroll, the future television newswomen Sue Simmons and Melba Tolliver, and the future hip-hop artist Faith Evans.
Besides tending to her pupils outwardly through classes like Wardrobe I, II and III; Social Graces; and Figure Control With Fencing and Ballet, Mrs. DeVore-Mitchell designed a curriculum to bolster them inwardly, offering a counterweight to the tradition of internalized self-hatred that was many black Americans’ legacy.
“Black has always been beautiful,†Mrs. DeVore-Mitchell once said. “But you had to hide it to be a model.â€
In the late 1930s, when Mrs. DeVore-Mitchell began her career as one of the first black models in the United States, she found work partly by hiding her own heritage. But in her case, the hiding was done entirely through inadvertence.
Emma Ophelia DeVore was born on Aug. 12, 1922, in Edgefield, S.C., one of 10 children of John Walter DeVore, a building contractor, and the former Mary Emma Strother, a schoolteacher.
As a girl, Mrs. DeVore-Mitchell, whose family was of African, Cherokee, French and German descent, was educated in segregated Southern schools; she received additional instruction “in dancing, piano and all the other things in the arts that parents gave you to make you a lady,†as she told Ebony magazine in 2012.
NYT
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