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Right radio pops off on Coke Super Bowl ad

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  • Right radio pops off on Coke Super Bowl ad

    It's good to know these guys can still surprise me. I would not have expected this.

    Right radio pops off on Coke Super Bowl ad

    Conservative talk radio is criticizing a Coca-Cola Super Bowl ad that featured multiple languages, with Rush Limbaugh joking it might be a ploy from Republican leaders on immigration reform.

    Radio hosts were reacting Monday to Sunday’s ad from Coke, in which several voices sing “America the Beautiful” in multiple languages, as faces of people of different cultures are shown. The ad has been both praised as a display of multiculturalism and slammed as divisive as immigration reform remains a controversial political hot topic.

    On his radio show Monday, Limbaugh said he wanted to take back earlier comments he made that watching Super Bowl ads gives viewers a sense of the pulse of the country, according to a show transcript. Companies are just trying to sell product, he said, and he questioned Coke’s methods.

    “I thought maybe the Republican leadership was behind the Coke commercial … when I saw it,” Limbaugh said in an apparent reference to immigration reform. “I said, ‘Whoa, who got hold of this advertising campaign?’ The Republican leadership’s gotta be doing this.”

    ...

    Another popular conservative radio voice, Glenn Beck, also criticized the ad, calling it divisive and politicized amid the immigration debate. On his show Monday, Beck said he got a tweet from a viewer asking what he thought of the spot.

    “I said, ‘Why? You need that to divide us politically?’ Because that’s all this ad is,” Beck said. “It’s an in your face — and if you don’t like, if you’re offended by it, then you’re a racist. If you do like it, well then you’re for immigration, that’s what it is. You’re for progress. That’s all this is, is to divide people.”
    I like Glenn's take. Messages of unity are divisive, because they divide people who value unity from people who don't. And the people who don't value unity don't like that sort of division.
    Enjoy.

  • #2
    Originally posted by Norm dePlume View Post
    It's good to know these guys can still surprise me. I would not have expected this.
    Really? You don't remember everyone shitting their pants over Clint Eastwood's Chrysler commercial?
    “Thus it is that no cruelty whatsoever passes by without impact. Thus it is that we always pay dearly for chasing after what is cheap.”

    ~ Aleksandr Solzhenitsyn, The Gulag Archipelago 1918–1956

    Comment


    • #3
      Originally posted by Billy Jingo View Post
      Really? You don't remember everyone shitting their pants over Clint Eastwood's Chrysler commercial?
      Yeah, I do remember that, but the Chrysler bailout was still pretty fresh at the time. Coca-cola hasn't had a similar political controversy. At least, not that I know of.
      Enjoy.

      Comment


      • #4
        Originally posted by Billy Jingo View Post
        Really? You don't remember everyone shitting their pants over Clint Eastwood's Chrysler commercial?
        Frankly, no, I don't. I remember everyone shitting their pants over Clint Eastwood speaking at the RNC, with the associated later claims that anything to do with an empty chair was "RACISTITTTISSIITT!!!!!!111"



        As far as the ad goes, I just found it pedestrian, uninspiring, and boring. The audio sounded rather disjointed and the video was pretty unintelligible. I wasn't offended by it, but my first thought after it ended was "Coca-Cola just dropped a couple of mil for that?" Then again, I thought pretty much all of the commercials Sunday night were crap.

        If Coke really wanted to push out a "unity" message, they would have been better to resurrect one of the best advertising campaigns of all time and re-hashed the "I'd like to buy the world a Coke" campaign. They could have done much the same, with some better video, using that for a tune and it would have stuck much more of a chord with the viewing audience.

        Still a classic (no pun intended):




        I've actually always really liked the Christmas version, which ran for several years:

        It's been ten years since that lonely day I left you
        In the morning rain, smoking gun in hand
        Ten lonely years but how my heart, it still remembers
        Pray for me, momma, I'm a gypsy now

        Comment


        • #5
          Good grief, its a fucking soda pop commercial.
          Somehow I can't get the outrage meter past -100 for this.
          Next someone will bitch because the Budweiser puppy commercial used a yellow dog instead of a white or black one.
          We are so fucked.

          Comment


          • #6
            Yellow dogs are Democrats! Budweiser is partisan!
            Enjoy.

            Comment


            • #7
              I wasn't "offended"...I just didn't like the commercial. And I thought the idea of advertising was to...well, get me to buy the product. While I loved the original 70's "I'd like to buy the world a coke", I viewed this version as a tacky rip off of that. To me, it lacked creativity.

              Other than the obvious Budweiser choice for favorite commercial, I liked the Stephen Colbert pistachio one because it really was just so ridiculous...and he of course played the role perfectly.
              Not where I breathe, but where I love, I live...
              Robert Southwell, S.J.

              Comment


              • #8
                Originally posted by Adam View Post
                As far as the ad goes, I just found it pedestrian, uninspiring, and boring. The audio sounded rather disjointed and the video was pretty unintelligible. I wasn't offended by it, but my first thought after it ended was "Coca-Cola just dropped a couple of mil for that?" Then again, I thought pretty much all of the commercials Sunday night were crap.

                If Coke really wanted to push out a "unity" message, they would have been better to resurrect one of the best advertising campaigns of all time and re-hashed the "I'd like to buy the world a Coke" campaign. They could have done much the same, with some better video, using that for a tune and it would have stuck much more of a chord with the viewing audience.
                My thoughts exactly.
                “Any sufficiently advanced capitalism is indistinguishable from rent seeking.” ~ =j

                Comment


                • #9
                  Maybe it was a topic because people were talking about it? When I came into work on Monday, chatter about that commercial was the #2 water-cooler topic and these aren't people who listen to Beck or Limbaugh. It struck a nerve with random types of people.
                  "Alexa, slaughter the fatted calf."

                  Comment


                  • #10
                    Originally posted by phillygirl View Post
                    I wasn't "offended"...I just didn't like the commercial. And I thought the idea of advertising was to...well, get me to buy the product. While I loved the original 70's "I'd like to buy the world a coke", I viewed this version as a tacky rip off of that. To me, it lacked creativity.

                    Other than the obvious Budweiser choice for favorite commercial, I liked the Stephen Colbert pistachio one because it really was just so ridiculous...and he of course played the role perfectly.
                    I admit I didn't like it because it was...honestly triggering for me. It just reminded me of dealing with rude locals who have lived in Miami for 30 years, don't speak English and are straight up offended when I don't speak Spanish. I do understand Spanish and just enough to know some of the horribly racist things these old cunts say. I'm not going to boycott Coke, though. That's lame. But I'm thinking whoever made this ad has never worked in the service sector in Miami.

                    ~Dallas

                    Comment


                    • #11
                      Originally posted by Dallas View Post
                      I admit I didn't like it because it was...honestly triggering for me. It just reminded me of dealing with rude locals who have lived in Miami for 30 years, don't speak English and are straight up offended when I don't speak Spanish. I do understand Spanish and just enough to know some of the horribly racist things these old cunts say. I'm not going to boycott Coke, though. That's lame. But I'm thinking whoever made this ad has never worked in the service sector in Miami.

                      ~Dallas
                      Yeah, well, where I live everyone speaks English. They butcher it. They talk with a funny accent and have no idea how to say words like water, well, chocolate, merry, you, going, etc. etc. etc....but it's English. I've never understood Americans not speaking English.

                      I was a bit annoyed that I didn't see any Irish in the commercial, but I admit that I wasn't paying that much attention. Apparently I missed the gay family in it.
                      Not where I breathe, but where I love, I live...
                      Robert Southwell, S.J.

                      Comment


                      • #12
                        CocaCola and General Mills don't give a shit about diversity or racial indifference. The purpose of this kind of ad is not to sell product, it's to generate free publicity far in excess of the paid advertising. Mission accomplished.
                        The year's at the spring
                        And day's at the morn;
                        Morning's at seven;
                        The hill-side's dew-pearled;
                        The lark's on the wing;
                        The snail's on the thorn:
                        God's in his heaven—
                        All's right with the world!

                        Comment


                        • #13
                          Originally posted by phillygirl View Post
                          Yeah, well, where I live everyone speaks English. They butcher it. They talk with a funny accent and have no idea how to say words like water, well, chocolate, merry, you, going, etc. etc. etc....but it's English. I've never understood Americans not speaking English.

                          I was a bit annoyed that I didn't see any Irish in the commercial, but I admit that I wasn't paying that much attention. Apparently I missed the gay family in it.
                          I didn't see the gay family either. I also didn't hear German, Italian, Swedish, Polischztsch, or any core language other than English and Spanish.
                          Fuck Coke.
                          The year's at the spring
                          And day's at the morn;
                          Morning's at seven;
                          The hill-side's dew-pearled;
                          The lark's on the wing;
                          The snail's on the thorn:
                          God's in his heaven—
                          All's right with the world!

                          Comment


                          • #14
                            Originally posted by phillygirl View Post
                            I wasn't "offended"...I just didn't like the commercial. And I thought the idea of advertising was to...well, get me to buy the product. While I loved the original 70's "I'd like to buy the world a coke", I viewed this version as a tacky rip off of that. To me, it lacked creativity.

                            Other than the obvious Budweiser choice for favorite commercial, I liked the Stephen Colbert pistachio one because it really was just so ridiculous...and he of course played the role perfectly.
                            Is that who that was?

                            I thought the commercials pretty much sucked all around. And really...Bruno Mars? I hate whiny boy singers.
                            "Since the historic ruling, the Lovings have become icons for equality. Mildred released a statement on the 40th anniversary of the ruling in 2007: 'I am proud that Richard’s and my name is on a court case that can help reinforce the love, the commitment, the fairness, and the family that so many people, Black or white, young or old, gay or straight, seek in life. I support the freedom to marry for all. That’s what Loving, and loving, are all about.'." - Mildred Loving (Loving v. Virginia)

                            Comment

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